The Production Reformation of Toyota TNGA

Learn how Toyota reestablished their image with lean.

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Until the past few years, Toyota had long been known for its outstanding high-quality products offered at competitive prices. The combination of features, quality, and price earned Toyota its leadership position as the world’s top-selling automobile manufacturer. Beginning in 2008 with the Great Recession and continuing with the firestorm of negative press related to the concerns for product safety with “faulty” accelerators and other recalls, Toyota hit a major bump. With lower demand, Toyota put on hold all plans to build new plants until 2016 at the earliest. This provided a period for deep reflection and reconsideration as Toyota looked to revision itself while the global economy recovered and they worked to reestablish their image.

What You’ll Learn
How to increase follow-up effectiveness
How to increase sales and marketing communication
How you can accelerate performance
How to use CRM to accurately forecast sales pipelines
How to institute best practices
How to build a database of competitive intelligence